Double Down on Reels Production
The Reels ER of 184.97% nearly doubles the Posts ER of 102.38%, signaling that short-form video is the highest-performing format.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and ToiMoi Tales -Teri Meri Kahani sits at 29,984 — prioritizing at least 2 Reels for every 1 static post will maximize algorithmic distribution. Converting top-performing post concepts directly into Reels will compound on what already resonates with the audience.
