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@tobyshome · 616.0K followers
Top 20% of creators your size
Your audience is 2x more engaged than average
Based on 616.0K followers · 1.62% engagement
Next step
Snippet can use this instagram result for @tobyshome to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @tobyshome's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @tobyshome's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER for Toby & Mikey Perryman-Payne sits at 18.1% versus a blended overall post ER of just 1.63% — a massive gap that shows the audience responds far more to video than static content.
Details
Since the mid-tier benchmark ER is only 1-2%, leaning into Reels more heavily could push the account average well above the 1-2% industry norm for 100K-1M creators.
The like/comment ratio is 70.8:1, meaning comments are the weakest engagement signal relative to likes (median 151.5 comments vs 9,853.5 median likes).
Details
Adding explicit prompts (questions, polls, 'comment below') in captions and Reels can lift comment volume, which matters since 73% of brands prioritize engagement rate over raw follower count.
With a Reels ER of 18.1% far outperforming the Posts ER of 1.63%, Toby & Mikey Perryman-Payne have leverage to negotiate the 20-40% Reels rate premium noted in industry benchmarks, rather than accepting flat feed-post pricing of $10-25 per 1,000 followers.
Details
Publishing a rate card highlighting this Reels ER gap is recommended — creators with published rate cards close deals 40% faster.
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