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@tobyshome · 616.1K followers
Based on 616.1K followers · 0.95% engagement
Next step
Snippet can use this instagram result for @tobyshome to find brands, write emails, and help you close deals.
Your post rate
$2K-$3K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @tobyshome's $2K-$3K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @tobyshome's instagram audience is a fit and ask for $2K-$3K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Instagram Reels ER for Toby & Mikey Perryman-Payne is 47.57%, versus the 0.52% Reels benchmark, while the overall ER is 0.95%; Reels should be the primary format for a repeatable series.
Details
For each new Reel, the opening hook and topic should remain consistent across episodes, then finish with a direct question designed to lift comments above the 139.5 median and reduce the 70.7:1 like/comment ratio.
Posts average 0.9% ER, with 5,711 median likes but 139.5 median comments; the 70.7:1 ratio indicates a clear opportunity to convert passive likes into replies.
Details
Use one either/or question in each caption, pin the question as the first comment, and review a 22-post test for movement above 139.5 median comments and 0.9% post ER.
At 616,122 followers, the 0.95% ER is just below the 1-2% mid-tier benchmark; prioritize saves, shares, and comments in each creative brief.
Details
Repurpose Reel concepts into carousels, then compare results with the 0.55% carousel benchmark and the 0.9% post ER across the 22-post sample, keeping the version that exceeds 139.5 median comments.
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