Shift Content Mix Toward Reels
Reels ER sits at 8.3% compared to just 2.73% for standard Posts—a massive gap that shows the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Tiny Football Tales™ | tft ⚽🖋️ is at 44,898), increasing Reels frequency should lift the overall 3.63% ER even further above the 2.5-5% micro-tier benchmark.
