Double Down on Reels Over Static Posts
Charmie Kapoor's Reels ER (1.63%) outperforms the Posts ER (1.52%), and Instagram surfaces Reels to a wider audience for accounts under 50K followers, which fits the 38,024-follower base.
Details
Shifting the content mix toward more Reels can capture that reach advantage and pull the overall 1.55% ER closer to the 2.5-5% micro-tier benchmark.
