Convert Static Posts to Carousels
The current engagement rate of 2.78% sits below the nano-tier benchmark of 3.5-8%, and shifting away from static images (0.45% average ER) toward carousels (0.55% average ER) is a direct lever to close that gap.
Details
Carousels drive repeat swipes and saves, which signal quality to the algorithm — the account should aim to convert at least half of the next 10 posts into multi-slide carousels. Even a modest ER lift toward the 3.5% floor of the tier would meaningfully increase brand deal positioning.
