Palmi Patel and Kalgi Shah's InstagramEngagement

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things2doinahmedabad_
Palmi Patel and Kalgi Shah

@things2doinahmedabad_ · 106.1K followers

0.00%

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LowAverageGoodExcellent
936
Median Likes
4
Median Comments
21
Posts Analyzed
$1K$5Kper sponsored post

Based on 106.1K followers · 0.89% engagement

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Double Down on Reels Production

The Reels ER of 165.52% massively outperforms the static Posts ER of 0.75% and crushes the industry benchmark of 0.52% for Reels.

Details

Shifting the content calendar toward a higher ratio of Reels to static posts will capitalize on this format's proven pull with the 106,089-follower audience.

Move 02

Engineer More Comments, Not Just Likes

The like/comment ratio sits at 276.2:1 with a median of only 4.0 comments per post versus 936.0 median likes, signaling passive consumption rather than active engagement.

Details

Adding explicit CTAs (polls, 'tag a friend who needs this spot,' open-ended questions) in captions will lift comment volume, which directly raises the overall ER of 0.89%.

Move 03

Close the Gap to Mid-Tier Benchmark ER

At 0.89% overall ER, the account is below the 1-2% average for mid-tier accounts (100K-1M followers), while the Posts ER of 0.75% also trails the 0.55% carousel benchmark by a small margin only when paired with strong reach.

Details

Testing carousel-format 'things to do' guides is recommended, since carousels benchmark at 0.55% ER and can outperform the current static post average of 0.75% ER inconsistency by driving multi-slide saves and shares.

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Palmi Patel and Kalgi Shah's Instagram Engagement Rate: 0.89%