Close the Mid-Tier Engagement Gap
The current ER of 0.78% sits below the mid-tier benchmark range of 1-2% for accounts with 100K-1M followers.
Details
Since isabel wright has 112,065 followers, placing the account squarely in this bracket, the focus should be on driving deeper engagement per post (saves, shares, replies) rather than reach, since 73% of brands now prioritize engagement rate over follower count when evaluating creators.
