Make Reels The Primary Format
At 8,792 followers, The Wonderful Company is below the 50K threshold where benchmarks say Reels get higher reach; the Reels ER is 0.97% versus 0.78% for posts.
Details
Make Reels the lead format for the next content cycle, converting post concepts into short videos with a direct comment CTA to move the 0.84% overall ER toward the 3.5-8% nano benchmark.
