Shift Content Mix Toward Reels
Reels ER sits at an exceptional 80.94% compared to just 0.39% for static Posts — a massive gap that shows the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Amber | Castles, Corks & Community is at 19,441), prioritizing 3-4 Reels per week over static posts will capitalize on this format advantage.
