Prioritize Saveable Carousel Guides
Instagram carousels benchmark at 0.55% ER, above Reels at 0.52% and static images at 0.45%, while The Wedding Design Company’s posts ER is 0.12%.
Details
Each wedding project should be turned into a step-by-step carousel with a final slide asking one design-choice question, using the current median of 7 comments as the baseline to improve.
