Prioritize Carousels and Reels Over Static Posts
Industry benchmarks show carousels average 0.55% ER and Reels 0.52%, both outperforming static images at 0.45% — and Reels get higher reach for accounts under 50K followers like Marina Watson (8,972).
Details
Since the current ER of 1.15% already beats all three format benchmarks individually, doubling down on carousels and Reels (rather than static images) should compound reach and push the account closer to the 3.5-8% nano-tier average ER benchmark.
