Prioritize Static/Carousel Posts Over Reels
The Posts ER (5.68%) significantly outpaces the Reels ER (3.39%) — a 2.29 percentage point gap.
Details
Since industry benchmarks show carousels (0.55%) also edge out Reels (0.52%) in average ER, shifting the content mix toward carousel-heavy posts will capitalize on what is already working for the 6,025-follower audience.
