Shift Content Mix Toward Static/Carousel Posts
The Upshift's Posts ER (0.99%) is nearly 2x the Reels ER (0.56%), showing the audience responds better to static/carousel content than video.
Details
Prioritize 2-3 carousel posts per week over Reels until Reels ER improves, since the current 0.56% Reels ER trails even the industry Reels benchmark of 0.52% only slightly but the Posts ER beats the static image benchmark of 0.45% by more than double.
