Shift Content Mix Toward Static/Carousel Posts
The feed Posts ER of 0.73% outperforms the Reels ER of 0.43%, and the Reels are also underperforming the industry Reels benchmark of 0.52%.
Details
Reallocate a larger share of the content calendar to carousels and static posts, which align closer to the top of the macro-tier benchmark range (0.5-1%) where Tripman | Your Favourite Driver currently sits at 0.71% overall ER.
