Make Reels the Discovery Engine
The Instagram account has 15,705 followers and reports 1079.92% Reels ER versus 28.69% Posts ER; make Reels the primary discovery format and place the strongest premise in the opening frame.
Details
Industry benchmarks show Reels get higher reach for accounts under 50K followers, and 15,705 is below 50K, so direct Reel viewers toward a comment prompt.
