Shift Feed Mix Toward Carousels
The current engagement rate of 0.41% sits well below the 1-2% mid-tier benchmark, and the like-to-comment ratio of 52:1 signals passive scrolling rather than active interaction.
Details
Carousels average 0.55% ER per industry benchmarks — higher than both Reels (0.52%) and static images (0.45%) — so replacing at least half of the static posts with multi-slide carousels that prompt swipes and saves can directly lift the rate. Ending every carousel with a question or poll sticker can convert passive viewers into commenters and close the gap on the median comment count of just 12.5 per post.
