Shift Content Mix Toward Carousels
The Spaces For Sale Posts ER (0.57%) outperforms its Reels ER (0.52%), and industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the account already over-indexes on static/post performance, increasing carousel frequency will capitalize on this format's higher benchmark ER and existing strength.
