Shift Content Mix Toward Reels
Sonia sharma's Reels ER of 1.3% is nearly double the Posts ER of 0.68% and outperforms the industry Reels benchmark of 0.52%.
Details
Since the overall ER of 0.69% sits below the mid-tier benchmark range of 1-2%, increasing Reels frequency relative to static posts should lift the blended engagement rate closer to industry norms.
