Prioritize Carousels And Reels
At 0.08% ER across 20 analyzed Instagram posts, The Shade Room is below the 0.5%-1% macro benchmark.
Details
Carousels and Reels should be tested in separate batches, comparing each format against the 0.55% carousel and 0.52% Reel benchmarks; the 0.45% static-image benchmark serves as a baseline.
