Shift Content Mix Toward Reels
Serena Goh's Reels ER of 20.2% massively outperforms the Posts ER of 0.41% and even exceeds the industry benchmark of 0.52% for Reels.
Details
Since the overall ER of 0.45% sits well below the mid-tier benchmark of 1-2%, reallocating more of the content calendar to Reels format could meaningfully close that gap.
