Close the Micro-Tier Engagement Gap
The ER sits at 1.31%, well below the 2.5-5% average for micro-tier accounts (10K-100K followers) at the 46,177 follower count.
Details
Since Reels get higher reach for accounts under 50K followers, shifting a larger share of the content mix toward Reels will help close this gap and move toward the benchmark range.
