Shift Content Mix Toward Reels
The Reels ER (3.46%) is running 66% higher than the static Posts ER (2.08%), and the benchmark confirms Reels get higher reach for accounts under 50K followers β Milly: Southern Gothic Wedding and Elopement Photographer π₯ is at 14,616.
Details
Aiming to make Reels at least 60-70% of the monthly output will pull the overall ER (currently 2.71%) closer to the top of the micro-tier range (2.5-5%).
