Shift to Carousels to Lift ER
The current engagement rate of 0.08% is drastically below the mid-tier benchmark of 1-2%, meaning the account is underperforming by up to 25x.
Details
Carousels lead all content formats with a 0.55% average ER — nearly 7x the current rate — so replacing static posts with multi-slide carousels in the next 10 posts is the single fastest format lever available. Aim to publish at least 3 carousels in the next two weeks and track whether median likes climb above the current baseline of 106.
