Shift Content Mix Toward Reels
The Reels ER for Video Library of Reformer Pilates Exercises sits at 6.28% versus just 0.86% for static/carousel posts — a 7x gap.
Details
Since accounts under 50K followers (the account is at 21,266) get higher reach from Reels, increasing Reels frequency from the current mix could pull the blended ER (currently 0.89%) closer to the micro-tier benchmark of 2.5-5%.
