Shift Content Mix Toward Reels
Rutuja Bhagwat's Reels ER of 258.23% massively outperforms the static Posts ER of 0.79% and the industry Reels benchmark of 0.52%.
Details
Since static content is dragging the overall ER (0.83%) below the micro-tier average of 2.5-5%, reallocating more of the content calendar to Reels will capture this outsized engagement advantage.
