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@thepaddockjournal · 28.4K followers
Based on 28.4K followers · 1.43% engagement
Next step
Snippet can use this instagram result for @thepaddockjournal to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thepaddockjournal's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thepaddockjournal's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Paddock Journal's Posts ER of 2.63% is dramatically outperforming the Reels ER of 0.6% and also beats the industry format benchmarks for carousels (0.55%) and static images (0.45%).
Details
Shifting more of the content calendar toward carousel/static posts while using the median 388.5 likes and 18 comments per post as a baseline to beat is recommended, since this format is clearly resonating with the 28,353 followers.
Industry benchmarks show accounts under 50K followers get higher reach from Reels even though the Reels ER (0.6%) sits well below the Posts ER (2.63%).
Details
Reels should be used as a top-of-funnel discovery tool to pull new followers in, then retarget engagement toward carousel/static posts where the actual ER of 2.63% converts far better.
The like/comment ratio of 32.9:1 (388.5 median likes vs just 18 median comments) shows comments are the biggest engagement gap, and closing it matters since the overall ER of 1.43% currently trails the micro-tier benchmark of 2.5-5%.
Details
Add explicit comment prompts (questions, polls, 'tag a friend') to every post, since 73% of brands prioritize engagement rate over follower count when evaluating creators for deals.
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