Replace Reels With Carousel Posts
The Reels ER is critically low at 0.05% compared to the Posts ER of 1.58% — a 31x performance gap that is actively dragging the overall account ER down to 1.01%.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the post data for ᴄʜʀɪꜱᴛɪᴀɴ ᴄᴀʀꜱᴏɴ far outperforms both formats, meaning the content calendar should immediately shift to prioritize static or carousel posts over Reels until the cause of the Reels underperformance is diagnosed.
