Prioritize Carousels And Reels
The Makeshift Project's 20-post sample delivered 0.16% post ER, versus format benchmarks of 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
Details
For the next 20 Instagram posts, test carousels and Reels as separate groups, then compare each group’s ER with the 0.16% baseline before increasing the winning format.
