Shift Content Mix Toward Carousels
The Luxury Collection's Reels ER (0.25%) is underperforming both its own Posts ER (0.37%) and the industry Reels benchmark (0.52%), while the highest-performing format industry-wide is Carousels at 0.55% ER.
Details
Test replacing 2-3 Reels per month with carousel posts to see if the gap between the 0.35% overall ER and the 0.45-0.55% static/carousel benchmarks can be closed.
