Shift Content Mix Toward Reels
Reels ER sits at 11.26% versus just 1.94% for static/carousel posts — a massive gap that shows the audience responds far better to video.
Details
Since accounts under 50K followers (Audrey Elizabeth | Collected Home is at 28,030) get higher reach on Reels per platform algorithms, increasing Reels frequency should be the top priority to lift overall account ER above the 2.5-5% micro-tier benchmark.
