Shift Content Mix Toward Reels
LAURYN NICOLE's Reels are already outperforming static posts by a significant margin — 1.45% ER versus 0.39% ER for standard posts.
Details
Since the overall account ER of 0.62% sits below the mid-tier benchmark of 1-2%, increasing Reels output as a share of the 25 analyzed posts is the fastest lever to pull the average up. The account should aim to make Reels the primary format until the blended ER crosses the 1% floor for the follower bracket.
