Shift Budget Toward Posts Over Reels
Kristen on the Coast🥂| New England Food, Travel & Lifestyle's static and carousel posts are outperforming Kristen on the Coast🥂| New England Food, Travel & Lifestyle's Reels — Posts ER sits at 3.63% versus Reels ER at 2.27%, a 1.36-point gap that signals their audience responds more strongly to feed content.
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Prioritize publishing at least 2 carousel or static posts for every 1 Reel, and use Reels primarily for discovery since accounts under 50K followers benefit from Reels' higher reach. This lets Kristen on the Coast🥂| New England Food, Travel & Lifestyle convert new viewers into engaged followers who then interact with their higher-performing post formats.
