Shift Content Mix Toward Reels
The account sits at 29,497 followers, well under the 50K threshold where Reels are documented to drive higher reach.
Details
With a current ER at 0.63% (posts analyzed averaging 0.86%) versus the micro-tier benchmark of 2.5-5%, prioritizing Reels over static images (which benchmark lowest at 0.45% ER) could help close that gap and also unlock the 20-40% rate premium Reels command for brand deals.
