Prioritize Feed Posts Over Reels
With 58,625 followers, the 21-post sample shows 1.39% ER for posts versus 0.61% for Reels, so feed posts should be the primary engagement format and Reels used as controlled tests against the 0.61% baseline.
Details
Test carousel versions because the 2026 format benchmarks are 0.55% for carousels and 0.52% for Reels, then retain the format that exceeds the 0.83% overall ER.
