Shift Content Mix Toward Reels
The Reels ER of 1.36% is nearly 3x the Posts ER of 0.52% and sits much closer to the mid-tier benchmark of 1-2%, while the overall account ER of 0.47% lags behind that range.
Details
Increasing Reels frequency relative to static posts will pull the blended ER toward the 1-2% mid-tier average.
