Shift Content Mix Toward Reels
The account sits at 33,749 followers, comfortably under the 50K threshold where Reels get higher reach per the benchmark data.
Details
Since the current ER of 2.03% trails the micro-tier average of 2.5-5%, prioritizing Reels (benchmark ER 0.52% vs. static images at 0.45%) can help close that gap while also qualifying for the 20-40% Reels rate premium on brand deals.
