Shift Content Mix Toward Reels
The Reels ER of 8.53% massively outperforms the Posts ER of 0.24% and even beats the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Vishal | Travel | Lifestyle is at 17,284), prioritizing Reels as the primary format instead of static posts will help close the gap between the 0.27% overall ER and the 2.5-5% micro-tier average.
