Shift Posting Weight Toward Reels
Invisible Collection's Reels ER (0.16%) outperforms the Posts ER (0.12%) by 33%, yet both sit far below the mid-tier benchmark of 1-2%.
Details
Reallocate a larger share of the content calendar to Reels, since industry data also shows Reels command a 20-40% rate premium, which strengthens the case with brands even before ER improves.
