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@thehousethatblackbuilt · 205.7K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 205.7K followers · 0.05% engagement
Next step
Snippet can use this instagram result for @thehousethatblackbuilt to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thehousethatblackbuilt's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thehousethatblackbuilt's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Chelsea Stonier's Reels ER of 0.08% is double the Posts ER of 0.04%, showing Reels already outperform static content on the account.
Details
Since industry benchmark data shows Reels ER (0.52%) and Carousels ER (0.55%) both outperform Static images (0.45%), prioritizing Reels and Carousels over single-image posts can help close the gap between the 0.05% overall ER and the 1-2% mid-tier benchmark.
A median comment count of 96 combined with a 62:1 like/comment ratio signals unusually low like volume relative to comments, suggesting the content sparks conversation but isn't being liked or shared at scale.
Details
Adding clear calls-to-action (polls, questions, 'tag a friend') in Reels captions can convert commenters into likers and boost overall ER, which currently sits far below the 1-2% mid-tier benchmark for the 205,727-follower tier.
With an estimated brand deal value of only $250-$1,000 per post despite 205,727 followers, the low 0.05% ER (versus the 1-2% mid-tier benchmark) is likely limiting negotiating leverage since 73% of brands prioritize engagement rate over follower count.
Details
Publishing a transparent rate card can help close deals 40% faster per industry data, while engagement is increased through the Reels-focused content changes above.
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