Double Down on Reels Immediately
EMILY MARTE's Reels are generating a 43.62% engagement rate compared to just 5.58% on posts — that is nearly an 8x performance gap.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (the account is at 38,833), shifting the content calendar to prioritize Reels over static posts is the single highest-leverage move available right now. Aim to replace at least half of the current post output with Reels to compound that reach advantage before crossing the 50K threshold.
