Drive Comments With Direct CTAs
The like/comment ratio is 50.4:1 (median 1,255.5 likes vs just 21.5 comments), which is heavily skewed toward passive likes.
Details
Add explicit comment prompts (polls, 'this or that', direct questions) in captions to close that gap, since a lower ratio directly lifts the overall ER, currently 2.52% against a 2.5-5% micro-tier benchmark.
