Drive More Comments, Not Just Likes
The like/comment ratio is 21.4:1 (median 5,086 likes vs.
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164 comments), which skews heavily toward passive engagement. Adding explicit comment CTAs (polls, either/or questions, 'tag a friend') in captions can pull that ratio down and lift the 1.19% ER, since 73% of brands prioritize engagement rate over follower count when evaluating deals.
