Shift Content Mix Toward Reels
The Reels ER of 125.09% massively outperforms the Posts ER of 0.64% and even beats the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Foodie Kashish | Food Blogger | Ludhiana | Tricity | Punjab is at 58,371) see stronger reach on Reels, prioritizing more Reels than static posts can help close the gap between the 0.72% overall ER and the 2.5-5% micro-tier benchmark.
