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@theeverymancork · 19.4K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 19.4K followers · 0.30% engagement
Next step
Snippet can use this instagram result for @theeverymancork to find brands, write emails, and help you close deals.
Your post rate
$25-$60
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @theeverymancork's $25-$60 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @theeverymancork's instagram audience is a fit and ask for $25-$60 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Reels are performing at just 0.11% ER — nearly 4x worse than the Posts ER of 0.4%.
Details
Industry benchmarks show Carousels average 0.55% ER, the highest of any format, so shifting the content mix toward multi-slide carousels gives The Everyman, Cork the best chance of closing the gap toward the 2.5–5% micro-tier benchmark. Aim to post at least 3 carousels per week and track whether median likes climb above their current level of 58.
The Like/Comment Ratio is 137.8:1 and the median comment count is 0.0, meaning virtually no post is generating conversation — a critical signal that drags the overall 0.3% ER far below the 2.5–5% micro benchmark.
Details
End every caption with a single, specific question tied to the content (e.g. 'Drop your answer below') to convert passive likers into commenters. Since 73% of brands prioritize engagement rate over follower count, even a small rise in comments per post will directly improve brand deal value beyond the current $25–$60 estimate.
At 19,404 followers, the estimated brand deal value is $25–$60 per post, but creators with published rate cards close deals 40% faster.
Details
Build a simple one-page rate card using the industry benchmark of $10–$25 per 1,000 followers as a baseline, then apply the 20–40% Reels premium and a 25–50% uplift for usage rights to create tiered packages. This positions the account professionally and gives brands a clear entry point, even while working on improving the 0.3% ER.
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