Double Down on Reels Production
The Reels ER of 16.98% massively outperforms the Posts ER of 0.98% and crushes the industry benchmark of 0.52% for Reels — a 32x gap.
Details
Since accounts under 50K followers (Joe Couch | Online Coach is at 53,390) get higher reach on Reels, the content mix should shift to prioritize Reels over static posts to close the gap toward the 2.5-5% micro-tier ER benchmark.
