Shift Content Mix Toward Reels
Steve Harington's Reels ER sits at 342.27% compared to just 1.76% for standard posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers per industry data, increasing Reels frequency relative to static posts should lift the overall 2.09% ER toward the 3.5-8% nano-tier benchmark.
