Prioritize Carousels and Static Posts Over Reels
Posts ER (0.64%) currently outperforms Reels ER (0.55%) and beats the industry benchmarks for carousels (0.55%) and static images (0.45%).
Details
Shifting the content mix toward carousel-style posts will capitalize on this existing strength rather than defaulting to Reels, which are underperforming relative to the account average.
