Double Down on Reels Content
Rahul karel's Reels ER sits at 3.65%, more than 8x the overall Posts ER of 0.44% and well above the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account has 41,605), shifting the posting mix toward more Reels and fewer static images (industry static ER: 0.45%) should meaningfully lift the blended engagement rate.
