Shift Content Mix Toward Carousels and Reels
The current ER of 0.16% sits far below the micro-tier benchmark of 2.5-5%, and industry data shows carousels (0.55% ER) and reels (0.52% ER) outperform static images (0.45% ER).
Details
Since the feed is underperforming even the lowest format benchmark, Chris Cordero | AI Educator & Creator should test 3-4 carousels per week to see if format alone lifts the ER closer to the 0.45%+ static baseline.
