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@thechessruturaj · 14.0K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 14.0K followers · 0.37% engagement
Next step
Snippet can use this instagram result for @thechessruturaj to find brands, write emails, and help you close deals.
Your post rate
$25-$60
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thechessruturaj's $25-$60 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thechessruturaj's instagram audience is a fit and ask for $25-$60 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The current ER of 0.37% sits far below the 2.5-5% micro-tier benchmark, largely because static images (0.45% avg ER) underperform Reels (0.52%) and Carousels (0.55%).
Details
Since Reels also get higher reach for accounts under 50K followers like TheChessRuturaj (14,020), prioritize posting 3-4 Reels per week showing chess breakdowns or puzzle reveals to lift both reach and ER toward the format benchmark.
A like/comment ratio of 363.2:1 and median of just 1.0 comment per post (vs 51.5 median likes) show followers are watching but not engaging vocally.
Details
Since 73% of brands prioritize engagement rate over follower count, end each post with a direct question (e.g., 'What move would you play here?') to push comments up and narrow that 363:1 ratio, which directly raises the ER.
At an estimated $25-$60 per post, TheChessRuturaj is near the floor of the $10-25 per 1,000 followers standard for a 14,020-follower account, and the 0.37% ER (rated 'low' for micro-tier) is limiting deal value further.
Details
Publish a transparent rate card—since creators with published rate cards close deals 40% faster—and bundle Reels at the 20-40% premium once the ER climbs closer to the 2.5% micro-tier baseline.
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